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Results of search for 'Provider:Pearson, and au:Keller, Kevin Lane, and su-to:Strategic planning'
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Keller, Kevin Lane,
(2)
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University of Wollongong in Dubai
(2)
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(1)
CRS
(2)
eBook
(1)
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(1)
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(1)
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eBook
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Strategic planning
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Strategic brand management : building, measuring and managing brand equity
Kevin Keller
by
Keller, Kevin Lane
, 1956-
.
Edition:
4th ed.
Material type:
Book
; Format:
print
; Literary form:
Not fiction
Publisher:
New York : Pearson Education, 2013
Online access:
Ebook
Availability:
Items available for loan:
University of Wollongong in Dubai (4).
Location(s):
3 day loan
658.827 KE ST.
Strategic brand management : building, measuring and managing brand equity
Kevin Keller
by
Keller, Kevin Lane
, 1956-
.
Edition:
5th ed.
Material type:
Book
Publisher:
New York : Pearson Education, c2020
Online access:
Ebook
Availability:
Items available for loan:
University of Wollongong in Dubai (1).
Location(s):
eBook
658.8/27.
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